Mail Shark

Social Ad Campaign | Concept Development & Copywriting

When promoting a marketing method often seen as outdated, direct mail, we decided to lean into that perception rather than fight it. Using classic Western motifs, we built a campaign that reminded business owners this "old-school" approach is still one of the most effective ways to grow a loyal customer base. The theme let us tap into nostalgia while positioning direct mail as timeless and reliable. On a personal note, I was giddy to reference some of my favorite movie moments throughout the campaign. Let’s just say the pizzeria showdown is still in my daily watch rotation.