Hal Smith Restaurants
Hal Smith Restaurants is a portfolio of diverse dining experiences, each with its own unique voice, style, and audience. I’ve created tailored content across multiple brands, ensuring each restaurant’s personality shines through while aligning with overarching brand standards.
Gift cards
Gift Card OTT Ad | Concept Development & Scriptwriting
Why settle for a gift card that only works at one place? A Hal Smith gift card offers access to a wide variety of dining experiences, all under one brand. I partnered with the creative director to concept and script an OTT ad that showcased this versatility. We focused on variety, visually and thematically, crafting a spot that highlighted the unique flavors, atmospheres, and styles across the Hal Smith portfolio. The result was an engaging, fast-paced ad that made the gift card feel like the perfect choice for anyone, anytime.
Charleston’s
Video Ad Campaign | Concept Development & Scriptwriting
When my boss said Charleston’s menu “never misses,” I knew we had the foundation for a great campaign. Charleston’s offers elevated, high-quality dishes without catering exclusively to high-end demographics. It’s approachable without compromising on excellence. We created a video ad that highlighted the wide range of customers who love Charleston’s, showcasing how the menu appeals across the board. From families to date nights to solo diners, the spot emphasized that everyone can enjoy a premium dining experience, no matter their occasion.
the Winston
Social Campaign | Audience Expansion & Content Strategy
The Winston, named after the iconic Prime Minister, is known for upscale appetizers and craft cocktails, with its flagship location near the University of Oklahoma. As Hal Smith prepared to open a second location outside the college scene, we needed to broaden the brand’s appeal. I helped concept and create a social media campaign showcasing The Winston's versatility, from casual lunches to date nights to after-work drinks. By highlighting a range of dining experiences and menu offerings, we positioned The Winston as a go-to spot for a wider audience, while maintaining its elevated, signature vibe.
Mama Rojas
Social Ad Campaign | Visual Storytelling & Motion Design
Known for great drinks and immaculate harbor views, Mama Roja wanted social ads that captured the fun, vibrant energy of its lakeside atmosphere. We were tasked with translating that experience into content that would stop the scroll. To match the lively vibe, we created a series of motion-driven photo ads, bringing static images to life with dynamic movement and bold design. The result was a playful, eye-catching campaign that brought the Mama Roja experience straight to people’s feeds.