Johnny Slicks

Social Ad Campaign | Concept Development & Scriptwriting

Johnny Slicks embodies rugged refinement. It’s a brand built on classic masculinity with a modern edge. We set out to create a series of ads that spoke to that identity: tough but not aggressive, confident but with a sense of humor. The goal was to resonate with men who stand their ground, take pride in their appearance, and don’t take themselves too seriously. I developed concepts and scripts that balanced grit with charm, perfectly aligned with the brand’s voice. And while this site is all about my work, I’ve got to give credit to the phenomenal camera work on these spots. Every effect you see? 100% practical, 0% CGI.