The Kiowa Queen

Ad Campaign | Character Development & Brand Storytelling

Kiowa Casino & Hotel’s brand promise centers on one key idea: All in the details. Every touchpoint is designed to elevate the guest experience. When tasked with developing a brand character, we needed someone who embodied that same meticulous attention. Enter: The Queen, a regal yet playful persona who frequents Kiowa for the royal treatment she knows she’ll receive. Like the brand itself, she’s refined, fun-loving, and always ready to share the good times. Through her, we brought the brand’s personality to life, delivering a campaign that was both memorable and perfectly on-brand.

Radio

Every month, Kiowa Casino & Hotel run a series of promotional events for all their locations. I was tasked with writing video/radio ads for each of these events. Though the promotions were always different different, I always focused on fun keywords and an enticing hook to keep the listener in, instead of switching the channel.